Who is Steven Ladd?

I believe when doing business with someone it’s a good idea to know a little about that person. Therefore, I thought I’d share a little of my professional history.

I’m 34 years of age. I was born in Syracuse, New York. I am a graduate of C.W. Baker High School located in Baldwinsville, New York. I also attended the highly respected Onondaga Community College in Syracuse.

After spending my first 21 years in New York, I took a job transfer to New Jersey. I was a General Manager for a company called Hoyts Cinemas. It was my job to train and promote new managers as my company acquired existing operations. After a year in New Jersey, I relocated to Boston, Massachusetts. I spent 4 years in the Boston area doing more of the same for Hoyts.

Though I enjoyed what I did, I knew that I wanted a bigger challenge than what I was getting with Hoyts. So in 2001, I decided to move to Orlando, Florida and try something completely different….Real Estate.

Within a few short months I had successfully completed the requirements for obtaining a Florida Real Estate license. In 2002 I joined a local Coldwell Banker franchise. This particular franchise had a niche that I took to right away. That niche was vacation and 2^nd home sales (though I have now gotten more involved with foreclosure sales). Given the location of the office (15 minutes from Disney) it was a logical choice for that type of selling.

I spent the next 2 ½ years with Coldwell. It was there that I crafted my skills as an expert in the International property business. Of course I sold my fair share of residential properties along the way, but my primary focus was always the 2^nd home market. While with Coldwell I earned high praise and earned a number of awards and national recognition (including rookie of the year and top listing agent amongst others).

In 2003 I decided to further my education and succeeded in earning my Florida Broker’s License. With this license in hand, I partnered up with a colleague in 2004 to begin a company called Central Florida Home Sales.

For the 1^st time, I was an owner and broker of my own outfit. This was both exciting and challenging. Because I had spent so many years as a GM (in what I like to refer to as "my past life"!) with Hoyts, I was able to utilize a number of my managerial skills when dealing with this new venture. As a company we hired 10 sales associates and experienced a great deal of success. However, I never felt completely satisfied. After 3 years, I felt like there was something missing. I wanted something bigger and perhaps more specific. So, I moved on.

It was then that I opened Steven Ladd Realty. This venture lasted over 2 1/2 years and led me to eventually merge my business with Keller Williams.

After 8 years in Florida, my family and I decided it was time to move on. I am now  happy to report that I am a licensed real estate associate broker in Atlanta, Georgia. I have joined a local Keller Williams office in Decatur and am looking forward to building many new relationships for years to come. If you are looking for some professional guidance as it applies to your real estate needs, then please contact me. I do my very best to ensure the highest level of dedication and communication for all my customers.